Energizer is set to launch its first open run on June 27, 2015 where
over 3,000 runners are expected to light up the streets of Filinvest City in
Alabang. This is part of Energizer’s ongoing commitment to share positivenergy with
the children of Bantay Bata 163.
According
to Claire Guevarra, senior brand manager of Energizer, the company’s
partnership with Bantay Bata 163 allowed them to further their thrust in giving
back to the community.
“"It
is important to put self-improvement as your daily goal in life, but stretching
your arms to further help others is one of the best indicators that we have
lived fully. With our partnership with Bantay Bata 163, we were able to realize
this, and we will continue to engage ourselves in a partnership that nurtures both
the brand and the beneficiaries it embraces." said Guevarra.
As an open run, the participants are
encouraged to keep going and run as far as they can within the 2 hours given
time. For every 3k loop that the runners will run, P100 will be donated
to Bantay Bata 163 as part of its operation and medical treatment funds. With
the expected runners, the Energizer Night Race Manila 2015 aims to raise
P1,000,000.00 with the help of the participants who will run within the 2 hours
given time.
According
to Vincent Lizo, Energizer Philippines’ business director, the first open run
bears truth that no competition is needed if we want to help improve the lives
of children.
"Being
generous is all about benefiting others more than yourself”, Lizo said. “For
its part, Energizer, as a company, will recognize every runner of this event as
a winner since no medal nor any form of special recognitions are needed to
fulfill our responsibilities to the community," added Lizo.
Meanwhile,
MJ Tiquia, Energizer brand activations manager, shared that the company will
offer a different running experience to its loyal participants. This year’s
race kit is priced at 700 pesos covering any distance, which includes a race
singlet, race bib, Energizer headlight, Energizer cap, and Schick Xtreme
3 Razor. It will also provide access to pre and post race activities, which
will feature different bands to provide fun and entertainment.
“"The
runners’ time will be monitored through the radio frequency identification (RFID),
which tracks every 3k loop a runner makes. Kilometer markers in the race route
are available to serve as the runners’ references,"” Tiquia said.
“"For this event, runners will have to run as many loops as they can to
keep on going for positivenergy."
A
battery meter will light up every time a runner finishes a three-kilometer un.
This battery meter will compile all the three kilometer runs every runner makes
until it reaches a one million target. This will be put on view through an
LED-display onstage, and in the start and finish arc.
“"We
would like this year’s night race to be the participants’ source of fulfillment
since they are able to radiate positivenergy to the people
involved," Tiquia said.
She
added, “"Truly, this will not only be a venue of fun and excitement, but
more importantly, a source of hope for the children of Bantay Bata 163."
“"We are inviting everyone to come and
join us in this event. This is a good venue to bond with families and friends
through a healthy activity, and at the same time help in the common cause for
the children of Bantay Bata 163," Guevarra
concluded.
