SM Supermalls and McDonald's celebrates #NationalThankYouWeek
SM Supermalls and McDonald's level up
the Thanksgiving tradition among Filipino families with the online and
on-ground celebration of "National Thank You Week" last November 19
to 25.
“On the second year of our partnership
with McDonald's, we continue to underscore the uniqueness of the emotional bond
of Filipinos, especially when our customers make memories and redefine
thanksgiving celebrations in our malls,” shares Jonjon San Agustin, SM
Supermalls senior vice president for marketing.
On digital, SM and McDonald's encouraged
families to share their ‘thank you moments’ for a chance to win P5,000 SM
shopping money by simply taking a photo using the #NationalThankYouWeek Photo
App that can be accessed via smsupermalls.com until November 25. McDonald’s
also gave its customers a special treat, as a simple way of saying ‘thank you’,
as all McDonald’s stores located in 47 SM malls nationwide gave a free Vanilla
Sundae Cone for every purchase of a Happy Meal from 3 p.m. to 6 p.m. from
Thanksgiving Day itself (November 22) until November 25, Sunday.
A grand culminating activity was also
mounted for families on the last day of the week-long celebration on November
25 at SM Mall of Asia, Central Atrium. For only Php180, kids and kids-at-heart
experienced SM Supermalls and McDonald's Thank You Town where everyone enjoyed
an array of fun activities and fun technology games.
At the Thank You Town, SM shoppers were
able to sign-up for McDonald’s Stripes Run, avail of the new McCelebrations
Birthday Party themes, and experience fun games and activities.
SM Supermalls is the sole Philippine
finalist in this year’s World Retail Awards, held last April 19 in Madrid,
Spain. SM's "National Thank You Day," an integrated live brand
experience campaign in partnership with McDonald's Philippines, made it as a
finalist in the ‘Best Customer Experience Initiative – Mall Owners’ category.
For more information, check out www.smsupermalls.com,
and its Facebook, Twitter and Instagram accounts: @smsupermalls.
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