With the launch of its new
and best ever formulation, Joy, the leading dishwashing liquid in the
Philippines, doubled its famous old record of number of plates washed with a
single bottle. From 8,750 plates 20 years ago, 17,500 plates were cleaned with
just one single 495 ml bottle of the new Best Ever Joy - covering the entire
length of the San Juanico bridge and back.
“With our
effort to continuously innovate Joy to help Filipino families achieve their
Best Ever Life, we introduce the new Best Ever Joy that can wash more plates
with just one bottle. This means more savings for families that they can use to
lead their best ever lives. The Best Ever Joy is so good that its new
formulation was able to clean 17,500 plates with just one bottle of Joy,
doubling our own record of 8,750 plates 20 years ago,” shares
Meir Yap, Dish Care Brand Manager at Procter and Gamble.
Joy celebrated this momentous occasion through
the nationwide #BestEverLife Salu-Salo. The celebration first started on June
23, 2019, near the San Juanico Bridge. Joy celebrity endorser Michael V. was on
site in San Juanico Bridge to lay down the 17,500 plates. Guest of Honor Mayor
Elect Alfred Romualdez congratulated Joy on the launch of its new and improved
product. The event was filled with scrumptious regional cuisines and
delicacies, and featured festive song and dance performances by regional prides
such as The Prodigals, Remo Tribe and the Rondayan.
Product experts established
the new Best Ever Joy’s superior dishwashing mileage with experiment videos
that showed the product’s new and improved reformulation - a truly Zero Sebo* result. The new Best Ever
Joy’s mileage was even demonstrated live by how just one bottle of the Best
Ever Joy can clean all of the plates utilized in the salu-salo.
San Juanico Bridge was just
the start of the celebration of the nationwide Joy #BestEverLife Salu-Salo. On
June 24, 2019, celebrity mom Jolina Magdangal-Escueta led another celebration
at Plaza Ibarra in Quezon City filled with festive Filipino delicacies and
festival performances.
Media guests watched Michael
V. via his San Juanico Bridge greeting where he showcased the incredible proof
that 17,500 plates were washed by just one 495 ml bottle of the new Best Ever
Joy.
Fellow celebrity mom Rufa
Mae Quinto and mommy blogger Momi Berlin joined Jolina on stage to talk about
how the new best ever Joy has helped them lead the best ever lives for their
families. “I tried using a different
dishwashing product in the past, but even though it was cheaper, we ended up
spending more because we finished up one bottle so fast. When I use Joy,
because the product is so concentrated, one drop goes a long way,” Momi
Berlin shared.
As more and more
Filipinos use the new Best Ever Joy in their homes, more and more are also
discovering their best ever life. Be part of the #BestEverLife movement with
the new #BestEverJoy!
The new Best
Ever Joy comes in a limited offer of only P99 for the 495 ml bottle. Joy is
available in all leading supermarkets and grocery stores nationwide.
About Procter & Gamble
P&G serves nearly five
billion people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
*ZERO
SEBO claim is based on technical and quantitative tests with 300 consumers in
Metro Manila vs previous formula.
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