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Showing posts from 2023

Mang Inasal rewrites brand love story with local content creators

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  For the past two years, Mang Inasal, the Philippines’ Grill Expert, has been heavily present on digital. In fact, it’s official hashtag, #ILoveMangInasal, has over 128,000 posts related to it on Facebook and 302 million views on TikTok, and counting! You might ask, was it Mang Inasal that made it happen? No, not entirely.  The birth of MICC In March 2022, Mang Inasal Creators’ Circle (MICC) was launched.  With 30 members composed of mommy nano-influencers and foodies who love Mang Inasal, MICC was created to bring together real brand ambassadors and support their influencer journey by making them part of campaigns that allowed them to enjoy the Ihaw-Sarap food and Unli-Saya experience of Mang Inasal. “MICC started as an experiment because we wanted to try out better ways to promote Mang Inasal on social media,” shared Mang Inasal Digital and Public Relations Head, RJ Jabeguero-Rodillo. “Then during the first campaign, we saw that there’s promise in it as the MICCs' post...

Mang Inasal stores in Zamboanga start using solar panels

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Mang Inasal , the Philippines’ Grill Expert, kicks off its commitment to greater environmental sustainability with some of its stores installing solar panel-mounted rooftops.   “In support of Jollibee Group’s efforts to shift to renewable energy, Mang Inasal is taking initial steps towards environmental sustainability,” said Mang Inasal President Mike V. Castro. “And being a highly franchised brand, we are thankful that our franchisees back us up in this endeavor.”   As of December 2023, Mang Inasal has launched the use of solar panels in its Sindangan and Molave stores in Zamboanga.   Mang Inasal Sindangan franchisee Hanzel Uy said the focus on being environmentally responsible makes running the business more meaningful as it does not only give them a more cost-effective option for energy consumption but also helps ensure a better world for future generations.   “Apart from the long-term savings on utility costs, we feel good knowing that we are able to contribute t...

PSAHelpline: Your Online Channel for PSA Certificates

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PSAHelpline.ph is a user-friendly online channel, simplifying the process of acquiring essential PSA certificates, including birth, marriage, death, and Certificate of No Marriage or CENOMAR. The website is easily accessible through desktops, tablets, or mobile phones, and offers a convenient and secure solution for Filipinos seeking a straightforward and efficient way to obtain vital civil registry documents wherever they are in the country. Since 2000, PSAHelpline.ph has swiftly addressed the need for hassle-free ordering and delivery of PSA certificates. In an effort to provide better services, it has undergone remarkable enhancements, offering seamless and efficient features over the year. Easy, Fast, and Secure Ordering Process PSAHelpline provides an uncomplicated ordering process, allowing users to easily request copies of their PSA certificates, all from the comfort of their homes or offices, ensuring that individuals across the country can benefit from its streamlined and eff...

Forresta Unveils the Future of Urban Living in Villar City

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  A rising community south of the metro is pioneering progressive cityscapes that will shape the future of urban living in the Philippines. Forresta, an emerging mixed-use community within the 3,500-hectare Villar City, is poised to transform the landscape of local urban planning as it espouses a lifestyle that seamlessly integrates technology, green spaces, and luxurious living.  Setting a precedent for future developments, the 119-hectare Forresta aptly addresses and anticipates the changing needs of future residents and locators with an impressive blueprint aimed not only at elevating the future urban living experience but also at balancing progress with environmental consciousness. A sustainable, mixed-use district Forresta, no doubt, is at the forefront of leading the evolution of city planning as it charts a new course in urban design—evident in how it showcases the harmonious blend of modern features and natural elements. This so-called “city in the forest”, which is be...

Coco, Dimples, Jane, Melai and more stars celebrate Mang Inasal’s 20th anniversary

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Coco Martin, Dimples Romana, Jane de Leon, and Melai Cantiveros with kids topbilled the #MangInasalAt20 AnniverSAYA Celebration recently held at Robinsons Place Manila. Mang Inasal , the Philippines’ Grill Expert, capped its year-long 20th anniversary in a phygital Ihaw-Sarap, Unli-Saya party with its customers through a program that was livestreamed for netizens worldwide.   "Our 20th anniversary celebration is a tribute to all our customers who have been part of our many milestones and supported us over the past 20 years," said Mang Inasal president Mike V. Castro. "Let us enjoy the Ihaw-Sarap food and Unli-Saya experience which we will continue to serve everyone in the next 20 years."       Apart from Coco, Dimples, Jane, and Melai with kids Mela and Stela, other guests who attended were Mikee “Tito Mikee” Reyes, Queenay, Fumiya, and Ciara and Vlad Magallanes of Mommy and Daddy Diaries PH.   During the program, Mang Inasal announced the lucky 80 Mang Inasal c...

Mang Inasal marks 20th anniversary with a grand back-to-back blowout

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Mang Inasal ,  the Philippines' Grill Expert, will celebrate its 20 years with special treats to its customers. On December 12, Mang Inasal will offer its customers nationwide a one-day AnniverSAYA Blowout with Chicken Inasal Large Paa or Pecho with rice for only ₱99. Enjoy savings of up to P52!   "Our 20th anniversary celebration is a tribute to all our customers who have been part of our many milestones and supported us over the past 20 years," said Mang Inasal president Mike V. Castro. "Let us enjoy the Ihaw-Sarap food and Unli-Saya experience which we will continue to serve everyone in the next 20 years."   The AnniverSAYA Blowout comes two days after #MangInasalAt20 AnniverSAYA celebration at the Main Mall Atrium of Robinsons Place Manila. Mang Inasal endorsers, Coco Martin, Dimples Romana, and Jane De Leon will topbill the Dec. 10 event. There will be free Extra Creamy Halo-Halo and Mang Inasal Palabok, Game Booths, and Photobooth from 2PM to 4PM. During ...

Mang Inasal Creators' Circle wins in 2023 Dragons of Asia

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Mang Inasal , the Philippines' Grill Expert, was named Black Dragon winner in the 2023 Dragons of Asia for its Mang Inasal Creators’ Circle (MICC).   MICC, a first-of-its-kind, brand-managed influencer community composed of nanoinfluencers to megainfluencers from different parts of the country, was among the award recipients under the Best Brand Building/Awareness Campaign category.   “MICC is one of the biggest post-pandemic milestones for Mang Inasal as we bring the brand closer to the communities we serve,” said Mang Inasal President Mike V. Castro. "We thank all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. This Black Dragon win is a validation of the effectiveness of their efforts."   Created in March 2022, MICC is comprised of digital content creators across the Philippines. Among the members of MICC are top mommy influencers like by  Mommy Diaries PH  and  Mommy Hieds  as well as known TikT...