Johnson's Baby sought to empower moms, particularly those who are pregnant or new to motherhood. It's no secret that many moms, especially during pregnancy and in the early stages of motherhood, can feel overwhelmed by the myriad responsibilities and uncertainties that come with caring for a newborn, hindering their ability to truly embrace and enjoy the precious moments of motherhood. This initiative aimed to empower moms to navigate the journey of motherhood with confidence and joy, creating a supportive community where moms could feel understood, supported, and celebrated every step of the way.
Dr. Therese Cacas, MD (left) sharing the importance of keeping newborn skin clean,
and Nurse Tyona Gesite, RN (right) demonstrating important first bath techniques to the audience of first-time moms and pregnant moms.
The initiative featured a series of activities designed to educate and uplift moms, including an engaging on-ground event. Pregnant and new moms gathered to learn from fellow moms, including new moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina. The event featured demonstrations and walkthroughs from Dr. Maria Theresa Cacas, MD, pediatrician-neonatologist, Dr. Ruth Alejandro, MD, general pediatrician, and Tyona Gesite, RN covering a range of topics, from giving babies their first baths to infant massages and first aid tips for newborns.
In addition to the on-ground event, Johnson’s Baby Health Activation in partnership with select Local Government Units and their respective barangay health centers extended support to more moms. Through collaborations with these esteemed organizations, Johnson's Baby launched the "Linis, Lusog, Love" program, which aims to educate moms on proper and complete baby care that involves hygiene (Linis), health (Lusog), and emotional support (Love). Furthermore, Johnson's Baby provided essential Newborn Kits to Quezon Memorial Medical Center, colloquially known as a “labor hospital”, ensuring that moms have access to necessary baby care products.
From Bump To Baby also made sure to cover more moms through retail partnerships, notably at the Watsons Mom and Baby Fair. Exclusive Mother's Day promos were offered to treat moms while making Johnson's Baby products more accessible and cost-effective for them. A highlight of the fair was a First Bath demonstration led by Ciara Magallanes and Nurse Tyona Gesite, RN, providing practical newborn care tips for new moms.
Reflecting on the From Bump To Baby's success, Johnson's Baby senior marketing manager Isa Lacson-Ruiz remarked, "At Johnson's Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. 'From Bump To Baby' exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond."
As Mother's Day approaches, Johnson's Baby encourages everyone to show their appreciation for moms and their babies by purchasing Johnson's Baby products, available on its official e-commerce shops online and at the nearest drugstore or supermarket.
For more information about Johnson's Baby and its From Bump To Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby is available in the nearest Watson’s store, and on its official e-commerce shops.
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